Oxylane Group (ex Decathlon) will invest EUR 20 million to build a high-tech 10,000 sq m (107,600 sq ft) R&D centre in Passy, central-eastern France. The new centre will also gather all of the group’s marketing, design and prototype activities for mountain sports brands Quechua and Wed’ze, which were previously scattered at four sites. The construction works will start in the summer of 2009 and will be completed in two years. Oxylane targets to make Quechua the top mountain sports equipment brand in the world with a market share of over 30% in Europe and the USA.
INTELLIGENSPORTS
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